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BACKBLAZE THURSDAY FRIDAY 100M 650MNOVETCNBC MOVIE
BACKBLAZE THURSDAY FRIDAY 100M 650MNOVETCNBC SERIES

Hallie Meyers-Shyer directed and wrote the movie, with her mother, filmmaker Nancy Meyers, producing.

The weekend’s other new nationwide offering was the romantic comedy Home Again, starring Reese Witherspoon. Homecoming scored the third-biggest China debut for a superhero pic behind Marvel and Disney’s Avengers: Age of Ultron ($115.8 million) and fellow Marvel/Disney title Captain America: Civil War ($93.6 million). Thanks to a dazzling $70.8 million debut in China, Spider-Man: Homecoming won the weekend overseas for a global cume of $822.8 million. Imax theaters turned in $10 million globally, including $7.2 million domestically. Internationally, It also scored the biggest opening ever for a horror title, led by the U.K. One wild card this weekend was Hurricane Irma, which resulted in more than 175 Florida theaters closing Saturday and dinging overall box-office revenue by about 4.5 percent, while It could have lost out on as much as $5 million. It had been projected to bow in the $65 million-$70 million range in North America, which still would have been a record. And let’s give kudos to our marketing group.” “The source materials is really creepy and really fun. And then every now and then, you get it absolutely right,” Warners domestic distribution president Jeff Goldstein said. It is the second-biggest opening for an R-rated film behind Deadpool‘s three-day debut of $132.4 million, while its massive $51 million Friday actually beat Deadpool‘s $47 million. It, starring Bill Skarsgard as Pennywise, also made news on the R-rated front.

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Muschietti’s film follows the success of another horror tale about misfit kids that’s set in the ‘ 80s, the Netflix original series Stranger Things. It‘s massive Friday haul of $51 million almost matched the opening weekend of Paranormal Activity 3 ($52.6 million), which was the previous record-holder for top horror-pic launch.

BACKBLAZE THURSDAY FRIDAY 100M 650MNOVETCNBC MOVIE

“Let’s face it, people love horror movies, and within the darkened walls of a movie theater, the communal electricity that is created by a bunch of people being scared out of their wits is almost as fun as the movie itself this is why the film has obliterated expectations and is setting records.” “ Pennywise has certainly brought big dollars back to the movie theater, and not a moment too soon,” says comScore analyst Paul Dergarabedian. The genre can often skew heavily female, but males turned out in force this time (49 percent). Roughly 65 percent of ticket buyers were over the age of 25.

Put another way: It, directed by Argentine filmmaker Andres Muschietti ( Mama) and costing a modest $35 million to produce, turned into a movie for all audiences and not just younger horror fans. The movie’s Friday take alone was bigger than the previous September crown holder, Hotel Transylvania 2, which pulled in $48.5 million for the three days. And it’s the biggest bow ever for the month of September, not to mention narrowly passing Spider-Man: Homecoming ($117 million) to score the third-best domestic debut of the year so far behind Beauty and the Beast ($174.8 million) and Guardians of the Galaxy Vol. It shattered numerous records, including landing the biggest start ever for a horror pic and for a King adaptation.

The R-rated film adaptation of Stephen King’s novel - about a group of misfit kids in the 1980s who battle the demonic Pennywise the Dancing Clown - jolted the domestic box office back to life after seven straight down weekends and the worst summer in recent memory.

Backblaze thursday friday 100m 650mnovetcnbc